Metaphors and neural regions

This blog is part of my Learnings from Human Experiments (LHE) series

Having a rough day basically means the same as having a bad day, right? So does it matter how one says it? Apparently, yes. Brain-scans have illustrated that using metaphors / similes in sentences can make us feel different, than possible without them.

When participants in one study read the words ‘he had a rough day’, their neural regions involved in feeling textures became more activated, compared with those who just read ‘he had a bad day’.

In another study, those who read ‘she shouldered the burden’ had neural regions associated with bodily movement activated more than when they read ‘she carried the burden’.”

I learnt about this while reading The Science of Storytelling by Will Storr, and thought it was worth documenting here as part of my LHE series. That’s it – that’s the whole post. I hope this insight is useful to you when you frame a sentence next.

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