Sunglasses and Honesty

This is part of my – Learnings from Human Experiments (LHE) series

In four separate experiments by researchers at Harvard Business School, Duke University, and UNC Kenan-Flagler Business School, participants were asked to wear either real or knock-off sunglasses under the guise that they were participating in a marketing study.

People who were randomly assigned to wear the fake sunglasses cheated more on tasks and lowered their ethical expectations of others. Wearing fake sunglasses made people less honest.


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