If there is any suppressing effect of inflation on the shopping behavior of the Indian middle class, it really cannot be observed here in Bhubaneswar. I was at Pantaloons today and the Big Bazaar a day or two back. The crowd you find at such malls here is intense, amazing and full of energy. The crowd has money and it is spending it. It beats even the Saturday evening chaos in Landmark at Spencers, Chennai. You won’t believe but I was asked to collect two of my John Miller trousers after two days, because they needed time to get it stitched at the lower edges. Two days!
These malls are seriously doing business like crazy. Shopping in malls is a totally new experience for people here in the capital of Orissa. And they are loving it. They take it almost like a picnic, an extremely hip family /friends hangout. They are slowly learning to use the trolleys and baskets. They are slowly learning to ride the escalator. So what if you can easily sense a trace of should-I-step-on-it-or-should-I-give-up feelings inside every third sari clad aunty who approaches the escalator. What you got to admit is that, every third sari clad aunty, after those few seconds of apprehension, eventually, does show the guts, does take that first step, stumbles a little, and finally does make it. She might be new to the moving stairs but that can’t stop her from making it to the the next floor. A new floor full of a new variety of products. Kidswear, menswear, girlswear, animalswear, everything. It’s time to celebrate. She celebrates. She shops. And she is not alone. The uncles, the bhaiyyas, the babes. Everyone is shopping. Everyone is celebrating.
Shop Bhubaneswar, shop. 🙂
10 replies on “Shop Bhubaneswar, shop”
maybe irrelevant, but wanted to share it with u just in case i haven’t…
Loved the presentation. And no, it was not irrelevant. Although, I am aware of the entire side-effects of excessive consumption, this video presented the problem in a very neat and comprehensive way. More people should see it.
jus share it with in soome of ur future posts then…
since u have a fair share of keen readers 🙂
good morning 🙂
I guess even those first and second sari-clad aunties will start shopping after reading this. 😛
Shall do that. 🙂 Good morning.
What I meant was that 2/3rd of the aunties have already gotten used to escalators. The 1/3rd of them who are trying it out for the first time, are putting in their best efforts as well. 🙂
let me tell..im loving the new header..congrats on graduating 🙂
Thanks Lemonade. 🙂
Yes.. I rem the same feeling my mom had when she first tried her escalator ride… and i ve never seen her hesitate again 🙂